Many more people than will openly admit it feel like their pet is their best friend in the world. Some people even feel like their companion animal is their only true friend. Perhaps this is behind the explosion of options for birthday, anniversary and holiday gifts for pets. But is another collar or costume or treat toy really what your pet wants and craves? Animal communicator Shannon Cutts asks – and answers – the tough question of whether how we show love to our pets is a match for how our pets want us to love them.